Shippers are offering same-day in response to consumer demands according to Gerry Mercure. “They are insisting upon faster delivery options and they still expect a consistent delivery experience. Amazon, Google, Jet.com and others have utilized same-day distribution to reduce order-to-delivery time, gaining them a strategic and competitive advantage.”
He offered these staggering statistics:
- 40 percent of online shoppers indicate they have abandoned their shopping cart because of an issue with the estimated delivery date.
- Four in 10 US shoppers said they would use same-day delivery if they didn’t have time to go to the store
- One in four shoppers said they would consider abandoning an online shopping cart if same-day delivery was not an option.
“The consumer’s mantra is, ‘I need it now. I want it now.’ That lends itself to a more on-demand distribution model,” pointed out Mercure.
“We used to have the push model for delivery,” said Moyer. “You ordered something and you got it in four to five days because the supply chain was telling you that’s when it would get it to you. Now, consumers are pulling. Their demands are shaping the delivery options we have to provide. We must adjust our business models to the way the consumer is acting.”