The Pace Logistics Lab

Exploring Today’s Marketplace Through the Lens of Logistics

The Value of Attending Trade Shows and Conferences

Trade shows offer something of interest to almost every person with a management role in their company. While trade shows and conferences can be many things: expensive (including travel, hotels, and show costs), time-consuming, or a waste of time and resources (if the show is poorly managed), they also have the potential to become a valuable and indispensable part of growing a business.

Face-to-Face Networking

Trade shows are a significant investment for companies, and they can also offer substantial returns. Venues where industry peers and prospective and current clients gather provide excellent networking opportunities. When it comes to developing new business relationships, nothing beats the effectiveness and impression made by face-to-face conversations versus remote sales efforts.

Qualified Leads

Industry conferences and trade shows attract attendees who are actively looking for products or services related to their business. Exhibitors buy booth space to increase their brand visibility, and their booth provides an ideal platform to introduce and launch new offerings to a targeted audience. Many attendees are potential buyers of those products and services and are ready to conduct business deals during the show.

Market Research

Another benefit to attending a trade show is the opportunity to conduct market research on emerging trends and participate in educational sessions to stay informed about the latest developments in their field, including best practices, regulatory measures, and innovative solutions.

Delivery Industry Trade Shows and Conferences

Parcel Forum is a well-known and well attended supply chain industry show, educating professionals in the small package industry for both B2B and direct-to-consumer deliveries while providing peer-to-peer networking. Matt Lawrence, Pace CEO, and Beau Crook, Director of Sales for Pace, took time away from the office to attend this event last year in Nashville, TN. “We wanted to meet with shippers and explore other industry providers such as software solutions, specialized packaging, insurance providers, and warehouse specialists, to continue to grow our final mile delivery business,” said Beau.

Chief Marketing Officer of Pace USA, Larry Lawrence, is on point for Pace at several shows around the country. Larry is a member of the ECA Board of Directors (ECA, A Delivery Industry Alliance) that hosts the highly rated annual ECA MarketPlace conference, and he recently attended the AirCargo Conference in Louisville, KY. Later this year, the Pace team will also attend Home Delivery World in Philadelphia, PA.

“I first learned about the AirCargo Conference through the ECA Board, and my intention was to explore if there were opportunities for Pace to provide final mile deliveries for freight forwarding companies,” said Larry. Over 900 attendees and 60 speakers were there to exhibit and share information so even without a Pace booth on the floor, there were plenty of opportunities for him to network and interact with attendees.

Later this year, the Pace team will attend Home Delivery World in Philadelphia, PA. The annual trade show attracts over 5,000 industry leaders from across North America to engage in up-to-date and interesting topics including parcel, digital supply chain, heavy goods, grocery, real estate, urban logistics, and intralogistics among many others.

Thought Leadership and Panel Discussions

A good way for a company to distinguish itself from the rest of the field at these events is to participate in panel discussions providing educational value and timely insights. This helps elevate their company’s brand reputation, attract attention from prospects and peers in the audience, and position them as a trusted authority in their industry.

While it’s true that trade shows usually require 12-hour workdays, they also provide a stimulating environment and re-energize participants with fresh perspectives that often lead to innovation and positive change within their business. Of course, not all shows are created equal, and it’s important to carefully review and research the ones most likely to provide the best return on investment.

Summary of Trade Show Benefits

Overall, attending industry conferences offers numerous benefits for businesses:

  • Networking opportunities
  • Knowledge sharing
  • Business development
  • Brand exposure
  • Marketing intelligence
  • Professional development
  • Talent acquisition
  • Product promotion
  • Thought leadership
  • Inspiration

Given all of the potential upside, it’s no wonder companies consider it good business to invest time and resources in attending trade shows.

Search
Latest Logistics Lab Posts

Mining Gas on the Moon

Mining helium-3 on the moon has been proposed more than once as a potential energy source, most prominently by former astronaut Harrison Schmitt. A geologist, Schmitt

Read More »

Privacy Policy

PACE takes your privacy very seriously; in general, you can visit PACE websites without telling us who you are and without revealing any information about yourself. There are times, however, when we may need information from you.

PACE does not rent, sell, or share personal information about you with other people or nonaffiliated companies except to provide products or services you’ve requested, when we have your permission, or under the following circumstances:

  1. We provide the information to trusted partners who work on behalf of or with PACE under extremely strict confidentiality agreements. These companies may use your personal information to help PACE communicate with you about offers from PACE and our marketing partners. However, these companies do not have any independent right to share this information.
  2. We have a parent’s permission to share the information if the user is a child under age 13.
  3. We respond to subpoenas, court orders, or legal process, or to establish or exercise our legal rights or defend against legal claims.
  4. We believe it is necessary to share information in order to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, or as otherwise required by law.
  5. We transfer information about you if PACE is acquired by or merged with another company.

You may choose to give us personal information, such as your name and address or e-mail id that may be needed, for example, to correspond with you, to download our white papers or to provide you with a subscription. If you tell us that you do not want us to use this information as a basis for further contact with you, we will respect your wishes. We intend to protect the quality and integrity of your personally identifiable information.

We will make a sincere effort to respond in a timely manner to your requests to correct inaccuracies in your personal information. To correct inaccuracies in your personal information please return the message containing the inaccuracies to the sender with details of the correction requested.

Terms of Use

The following terms and conditions will be deemed to have been accepted by the User on usage of the website pacedelivers. You are requested to read them carefully before you use the services of this site.

  1. The term User shall refer to the user who is browsing the site. The term PACE shall refer to PACE Inc. The term Site refers to http://www.pacedelivers.com owned and monitored by PACE.
  2. By using the Site, you agree to follow and be bound by the following terms and conditions concerning your use of the Site. PACE may revise the Terms of Use at any time without notice to you. Areas of the Site may have different terms of use posted. If there is a conflict between the Terms of Use and terms of use posted for a specific area of the Site, the latter shall have precedence with respect to your use of that area of the Site.
  3. PACE may terminate User’s access at any time for any reason. The provisions regarding to disclaimer of warranty, accuracy of information and indemnification shall survive such termination. PACE may monitor access to the Site.
  4. All content present on this site is the exclusive property of PACE. The software, text, images, graphics, video and audio used on this site belong to PACE. No material from this site may be copied, modified, reproduced, republished, uploaded, transmitted, posted or distributed in any form without prior written permission from PACE. All rights not expressly granted herein are reserved. Unauthorized use of the materials appearing on this site may violate copyright, trademark and other applicable laws, and could result in criminal or civil penalties. PACE is a registered trademark of PACE Inc. This trademark may not be used in any manner without prior written consent from PACE.
  5. PACE does not make any warranties, express or implied, including, without limitation, those of merchantability and fitness for a particular purpose, with respect to any information, data, statements or products made available on the Site.
  6. The Site, and all content, materials, information, software, products and services provided on the Site, are provided on an “as is” and “as available” basis. PACE expressly disclaims all warranties of any kind, whether express or implied, including, but not limited to, the implied warranties of merchantability, fitness for a particular purpose and non-infringement.
  7. PACE shall have no responsibility for any damage to User’s computer system or loss of data that results from the download of any content, materials, information from the Site.
  8. PACE may change or discontinue any aspect of its website at any time, including its content or features. PACE reserves the right to change the terms and conditions applicable to the use of the Site. Such changes shall be effective immediately upon notice, which shall be placed on the Site.
  9. In no event will PACE be liable for damages of any kind, including without limitation, direct, incidental or consequential damages (including, but not limited to, damages for lost profits, business interruption and loss of programs or information) arising out of the use of or inability to use PACE’ website, or any information provided on the website, or in the Products any claim attributable to errors, omissions or other inaccuracies in the Product or interpretations thereof. Some jurisdictions do not allow the limitation or exclusion of liability. Accordingly, some of the above limitations may not apply to the User.
  10. User agrees to indemnify, defend and hold PACE harmless from and against all losses, expenses, damages and costs, including reasonable attorneys’ fees, arising out of or relating to any misuse by the User of the content and services provided on the Site.
  11. The information contained in the Site has been obtained from sources believed to be reliable. PACE disclaims all warranties as to the accuracy, completeness or adequacy of such information.
  12. PACE makes no warranty that: (a) the Site will meet your requirements; (b) the Site will be available on an uninterrupted, timely, secure, or error-free basis; (c) the results that may be obtained from the use of the Site or any services offered through the Site will be accurate or reliable.
  13. The User’s right to privacy is of paramount importance to PACE. Any information provided by the User will not be shared with any third party. PACE reserves the right to use the information to provide the User a more personalized online experience.
  14. The Site provides links to web sites and access to content, products and services from third parties, including users, advertisers, affiliates and sponsors of the Site. You agree that PACE is not responsible for the availability of, and content provided on, third party web sites. The User is requested to peruse the policies posted by other web sites regarding privacy and other topics before use. PACE is not responsible for third party content accessible through the Site, including opinions, advice, statements and advertisements, and User shall bear all risks associated with the use of such content. PACE is not responsible for any loss or damage of any sort User may incur from dealing with any third party.

We got your message!

Thank you – we’ll be in touch soon.

Thanks for your interest!

We will keep your information on file and let you know if an opportunity becomes available in your area.